Top 7 Reasons to Create a Newsletter for Your Small Business

The ultimate piece of business content that does it all. 

A newsletter is the versatile, all-around MVP of a small business’s content strategy. 

When it comes to the many feats it can accomplish, there is no other piece of business content that can achieve so much in just one publication. 

If you’ve been thinking about creating one for your own small business, there is no better time than right now to get it going.

In this article you’ll learn about some of the incredible things that you can achieve when putting this content horse to work in your marketing line-up.

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Captivate and entertain people with a small business newsletter.

A small business needs to attract attention if they want to succeed. A newsletter is the perfect vehicle to do this with. You can harness its unlimited creative possibilities to capture the minds and imaginations of customers and prospects alike. 

Ideally, you would create your newsletter to be as head-turning as a work of art, absorbing as a New York Times bestseller, or as emotionally satisfying as an Oscar-worthy movie.

Feature one-of-a-kind articles published nowhere else but in your newsletter. 

Display dazzling, custom graphics and videos that bring your unique stories to life.

Take the opportunity to really show people the singular company that you are through your newsletter’s unique content.

If you entertain while you educate and inform, your readers will become hooked.

Grow a subscriber list.

Building a large audience is one of the most important things a small business can do because so many other benefits will come out of it. 

It’s like having a bottomless wishing well, the possibilities are endless when you dip into it.

Keep the shop packed full of paying customers.

Maintain a consistently booked schedule.

Launch a new service to an eager crowd.

Take your rightful place as a top authority in the industry. 

With a large newsletter audience, opportunities abound, for both you and your customers.

Reactivate and revitalize your customer base.

A huge source of potential revenue for a small business can very often lie dormant in its loyal customer base. Many small businesses will focus solely on new customer acquisition while ignoring the veritable gold mine right under their nose.

I’ve heard many reasons for this over the years—the customer list is old; past customers canceled their service for a reason; the company is marketing through word of mouth and social media exclusively now.

Allowing these and other reasons to limit your use of what could be a very viable customer list will put an unnecessary cap on company revenue. All that previous hard work gone to waste.

If there is concern that the customer contact information has not been kept up to date, then yes, it will take a bit of work to pull the lists up and dust them off. This goes for traditional mailing and email lists alike. 

Take it in bite-sized pieces. 

Start with mailings (traditional or email) to the most current customers. 

Slowly work your way back in time, updating your lists as you go.

Get consistent mailings scheduled, then track the return on investment of each. This way you can establish the core subjects and promotions to be repeated and improved upon, while deleting those with poor-to-no response from your marketing calendar.

Reactivating your customer base is the easiest and quickest route to consistently higher levels of income for any business that has been around for a while.

Create additional revenue streams for your business.

You can bring in additional income through your newsletter each month in a variety of ways. Craft it to your unique set of offerings. 

Promote monthly or seasonal specials. 

Launch new products.

Sell items from your store. 

Get commissions through promoting affiliate products that align with yours.

Sell subscriptions to your services, or sell subscriptions to more exclusive content.

Feature sponsored content or ads in your newsletter.

The multitude of ways to make money from your newsletter is limited only by your imagination. Consider what your customers really need, then get creative and have fun with it.

Strengthen your brand recognition.

When people repeatedly see or hear from a company, it creates instant recognition over time. Prospects tend to pull the trigger and do business with someone they recognize vs. someone they don’t.

With a newsletter, you can increase your brand awareness in several ways.

Promote your good works to the community.

Advertise your business partnerships, strengthening company image and credibility.

Position yourself as number one in customers’ minds.

Display your company’s logo, colors, theme, and graphic design style in each publication, thereby increasing visual recognition.

When you consistently publish a newsletter, you become well-known in your industry much faster than you would have without it. That's valuable in small business.

Connect with your customers.

Most small businesses strive to make genuine connections with their customers. A newsletter is perfectly suited to this task 

Conduct surveys and get feedback. This will help you dial in on customer needs and will make them feel seen and heard. 

Run contests, raffles and giveaways. Interactive content can also include puzzles, quizzes, or games. Participation and fun are the key objectives with this type of content.

Promote your special events and increase sign-ups.

Request audience-generated content, encouraging customers to contribute their own distinct voice, talents, and skills to your projects.

Highlight your awesome team by announcing things like Employee-of-the-Month or well-deserved staff promotions, bringing your team to life in the eyes of the customer. 

Provide customers with a way to congratulate or reach out to your team.

Feature individual case studies and authentic stories, showing through example just how important the client experience is to your company's success.

When you make true connections with people, they will never forget the way you did business with them. It can be a rare and special thing in the world today.

Convert your newsletter articles into blog posts and other digital content.

Repurposing and republishing newsletter content like this will help you achieve much more promotion and advertising at a lower cost.

Publish newsletter articles to your blog. This will help bring more traffic to your website as well as provide it with consistently fresh content.

Promote your newsletter offers and discounts on your website and social media platforms. It will help increase business and get you more new customers.

Use your feature newsletter articles as the basis for more abbreviated content, and expand on different facets of the main article. Using newsletter articles as prompts like this will provide you with endless social media and email content ideas.

Utilizing your newsletter as the launching pad for the rest of your digital marketing content will keep your advertising messages consistent and fresh, but best of all, you’ll never find yourself scrambling for ideas on what to publish next.

Summary

Armed with all of the above ways that you can put the all-purpose, multifunctioning newsletter to work in your own company, why wait any longer to reap its top-level returns?

If you’d like to find out how easy it is to launch a custom newsletter, reach out to Mainstreet Mastery at info@mainstreet-mastery.com. We look forward to helping you explore the infinite ways it can benefit your business.

For information on making a success of your small business, read our post, 10 Small Business Essentials: Create a Cozy Little Company That Can Survive Anything.